Think before you act

Posted on April 11, 2010 by Tom

It’s tempting, looks cheap, easy and everybody does it.  So why wait?  Why wouldn’t you jump in, try to reach as many people as you can?  You’ve seen other companies do it, celebrities use it, heck, you’re at the stage that you look upto your ten-year old nephew.  Still… maybe that’s not enough…
 
Keep in mind that this [...]

Success at random

Posted on April 6, 2010 by Tom

Some people or companies make success look so easy that we tend to get frustrated about our own projects.  We see people like Ze Frank and his how to dance or the Diesel Safe For Work XXX.  What are they doing differently?  Probably nothing at all.
 
When Dougray Scott called Bryan Singer and told him that [...]

Why it works, not how it works

Posted on April 4, 2010 by Tom

As the saying goes, if I get a dollar everytime someone asked me to explain how social media works, I’d be a millionaire.  Social media preachers are getting more and more frustrated that they don’t seem to get through people.  They answer all the questions and still it seems nobody really ‘gets it’.

We’re in the [...]

Seth Godin in Antwerp

Posted on April 2, 2010 by Tom

As almost every marketer in Belgium yesterday, Thank God attented the inspiration speech of Seth Godin in Antwerp. It was inspirational evening, Seth is a gifted speaker that knows how to keep the audience entertained.

But we had some mixed feelings afterwards. He tells us that we should not listen to our “lizzard brain” and we [...]

They won’t come to you

Posted on March 28, 2010 by Tom

You’ve created that company-blog, linked it to your Twitterstream, aggregate everything on a Facebook-fanpage… but no-one seems to care.  Where is everybody?  Where are those millions of Facebook-users, twitter-peeps, active readers,…?

Dreams are born to become reality… if only 0.001% of all facebookusers hears your message and if only 0.001% of those buy what you are selling, sounds [...]